About Us
DESIGNING MOMENTS THAT MATTER
At Intent Designs, we
believe every celebration
deserves intention, artistry,
and thoughtful execution.
Intent Designs began with a simple realization: everyone deserves their moment.
While planning Crystal’s sister's baby shower, we found ourselves frustrated by the disconnect between pricing and value in the event industry. That frustration became curiosity, curiosity became training, and training became a comprehensive launch event showcasing six distinct setups in one room—proof that exceptional design was possible with the right vision and execution.
More than a decade later, that core belief still drives everything we create: every person deserves a celebration where someone truly sees them. Where the details aren't just beautiful—they're intentional. Where a spinning centerpiece or the way light catches a specific bloom makes guests stop and say, "look at that." That belief continues to guide every event we design—creating celebrations that are not only beautiful, but deeply intentional and unforgettable.
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The PhilosophyWhy We Do This Work
At Intent Designs, we believe every person deserves a celebration where someone truly sees them. Not just an event that looks beautiful, but one that reflects who they are, what they value, and the moments that matter most in their lives.
To us, thoughtful design goes beyond décor. It’s about the intention behind every choice—the color of a bloom, the movement of a centerpiece, the way lighting transforms a space, or the small detail that makes a guest pause and say, “look at that.” These elements aren’t random. They are carefully considered decisions that come together to tell a cohesive story.
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The EvolutionThe Progression of Intent Designs
Our founder, Crystal, recently rebranded from "Over The Top Balloon & Event Decor" to Intent Designs to better reflect the sophisticated, intentional nature of the work we do. This rebrand represents stepping into our authority as designers who craft experiences, not vendors who deliver products. It's a reflection of growth, expertise, and a commitment to creating work that matters.
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The MissionHow We Work
To create elevated, intentional event experiences where every person feels truly seen and celebrated—because everyone deserves a moment designed just for them. We transform celebrations into unforgettable memories through customized design, honest partnerships, and unwavering attention to detail.
THE TEAM BEHIND THE DETAILS
Crystal - Founder & Creative Director
Teya - Creative Customization Lead
Tia - Lead Installation Artisan
